Screenshot of the TAPinto Greater Olean website
APinto.net is a pioneering model in local journalism, combining the reach of a digital network with the accountability of independently owned franchises. Each TAPinto site operates under rigorous editorial and ethical standards, ensuring readers receive objective and fact-checked reporting without paywalls. By franchising its model, TAPinto empowers local entrepreneurs to produce highly relevant coverage of their communities while maintaining consistent journalistic integrity across the network. The platform focuses on hyper-local reporting, covering government, education, public affairs, lifestyle, and community events. Its journalists have repeatedly broken stories with tangible impact, often filling the void left by disappearing local newspapers. TAPinto also emphasizes accessibility and trust, requiring disclosures of ownership, conflicts of interest, and advertising, while prohibiting editorialization or political endorsements. This approach strengthens its credibility and positions TAPinto as a vital public service in the communities it serves. Beyond news, TAPinto offers digital marketing solutions, native advertising, social media promotion, and branded content opportunities for local businesses. Its mobile app and multi-platform presence make community news widely accessible. Recognized for innovation and franchise culture, TAPinto has received awards for journalistic excellence and business leadership, demonstrating that high-quality local reporting can thrive in the digital era while remaining independent, transparent, and community-focused.

Source: SembraMedia

Last updated date: September 2026

Location:
Town of Allegany, United States
Year the organization
started publishing:
2016
Languages:
English
Type of coverage:
Regional
Area of coverage:
New Jersey, New York, Pennsylvania and Florida.

Content

Type of content produced by theme:
Education
Environment
Politics
Technology
Sports
Lifestyle
Health and well-being
Society and human rights
Entrepreneurship
Economy and finance
Journalism genres:
Reviews
Chronicles and non-fiction
Interviews and reporting
Information services
Opinion
Journalism coverage types and techniques:
Breaking news
Live coverage of events
Data journalism
Engaged, community-driven or participatory journalism
Explanatory journalism
Tech platforms and other mediums used:
Website
Newsletter
Social media platforms
Twitter
Facebook
Instagram

Management and team

Founders

Female:
1
Male:
1
Founders:
Michael Shapiro and Lauryn Shapiro
Directors:

Team

Full-time employees:
0
Part-time employees:
0
Freelancers or consultants:
0
Volunteers:
0

Business structure and revenue sources

Organization tax status:
For-profit
All revenue sources reported by media leaders:
Audience support / reader revenue
Memberships
The primary source of revenue reported by media leaders:
Advertising

Why is this profile included?

This media outlet is part of our directory because it meets SembraMedia’s inclusion criteria: it produces original content, serves the public interest, and works with independence and transparency. This profile was developed using information provided directly by the media outlet, through surveys or interviews. We aim to keep the information current, but SembraMedia does not guarantee its accuracy or completeness, and recommends verifying any key details with the media organization.

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