Screenshot of the TAPinto website
TAPinto.net is a franchise network of more than 95 independently owned local news and digital marketing platforms serving communities in New Jersey, New York, Pennsylvania, and Florida. Founded in 2008 by Michael and Lauryn Shapiro in New Providence, New Jersey, TAPinto delivers original, objective, and daily local news to communities where traditional newspapers are disappearing or being acquired by national operations. Each TAPinto site is independently owned and operated, with franchisees following strict ethical guidelines, including adherence to the SPJ Code of Ethics, clear disclosure of ownership and advertising, fact-checking, and a prohibition on editorializing or political endorsements. TAPinto’s award-winning journalists consistently break exclusive stories that impact their communities. The network celebrates accessibility by providing free, paywall-free news and actively supporting charitable causes such as the American Heart Association. In addition to journalism, TAPinto offers content marketing, social media promotion, email marketing, branded content, and sponsorship opportunities for local businesses. In 2025, Franchise Business Review recognized TAPinto for innovation, culture, and as a top franchise opportunity.

Source: SembraMedia

Last updated date: September 2026

Location:
New Providence, United States
Year the organization
started publishing:
2008
Languages:
English
Type of coverage:
Regional
Area of coverage:
New Jersey, New York, Pennsylvania, Florida

Content

Type of content produced by theme:
Education
Politics
Sports
Health and well-being
Entertainment and culture
Entrepreneurship
Economy and finance
Journalism genres:
Chronicles and non-fiction
Interviews and reporting
Information services
Opinion
Journalism coverage types and techniques:
Breaking news
Live coverage of events
Solutions or constructive journalism
Engaged, community-driven or participatory journalism
Explanatory journalism
Tech platforms and other mediums used:
Website
Newsletter
Social media platforms
Facebook

Management and team

Founders

Female:
1
Male:
1
Founders:
Michael and Lauryn Shapiro
Directors:

Team

Full-time employees:
0
Part-time employees:
0
Freelancers or consultants:
0
Volunteers:
0

Business structure and revenue sources

Organization tax status:
For-profit
The primary source of revenue reported by media leaders:
Advertising

Why is this profile included?

This media outlet is part of our directory because it meets SembraMedia’s inclusion criteria: it produces original content, serves the public interest, and works with independence and transparency. This profile was developed using information provided directly by the media outlet, through surveys or interviews. We aim to keep the information current, but SembraMedia does not guarantee its accuracy or completeness, and recommends verifying any key details with the media organization.

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