The Kerr County Lead

https://kerrcountylead.com
Screenshot of the The Kerr County Lead website
The Kerr County Lead is an for profit online news outlet based in Kerrville, TX, providing daily news coverage for Kerrville County and the surrounding Texas Hill Country area. The Lead was founded by Louis Amestoy, who is the current publisher, to provide an independent news source for the region. The Lead publishes primarily on a website, through daily news and events email newsletters, and social media. The outlet produces a regular news podcast, and The Lead Live!, a daily video news show, and also hosts events. The Lead covers breaking news including weather, politics and public safety, local and county government, community events, sports, community news, and the local economy, with a focus on including development and water use. The outlet received national attention for its coverage of the July 4, 2025 floods and the aftermath of the disaster, and the site maintains a collection of obituaries from the event. The Lede also received multiple awards from the Texas Managing Editors for its reporting on the floods. The Kerr County Lead was initially founded with an investment from Meta. Currently, the outlet’s primary revenue sources include advertising, and reader revenue, including through subscriptions. The Lead is a member of LION Publishers.

Source: SembraMedia

Last updated date: September 2026

Location:
Kerrville, United States
Year the organization
started publishing:
2021
Languages:
English
Type of coverage:
Hyperlocal
Area of coverage:
Kerrville County, TX

Content

Type of content produced by theme:
Education
Environment
Politics
Sports
Entertainment and culture
Entrepreneurship
Economy and finance
Journalism genres:
Interviews and reporting
Information services
Opinion
Journalism coverage types and techniques:
Breaking news
Explanatory journalism
Fact-checking
Curated/aggregated content
Tech platforms and other mediums used:
Website
Newsletter
Social media platforms
Podcast
YouTube
Facebook
Instagram

Management and team

Founders

Female:
0
Male:
1
Founders:
Louis Amestoy
Directors:

Team

Full-time employees:
0
Part-time employees:
0
Freelancers or consultants:
0
Volunteers:
0

Business structure and revenue sources

Organization tax status:
For-profit
The primary source of revenue reported by media leaders:
Advertising

Why is this profile included?

This media outlet is part of our directory because it meets SembraMedia’s inclusion criteria: it produces original content, serves the public interest, and works with independence and transparency. This profile was developed using information provided directly by the media outlet, through surveys or interviews. We aim to keep the information current, but SembraMedia does not guarantee its accuracy or completeness, and recommends verifying any key details with the media organization.

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