The Larchmont Loop

https://larchmontloop.com
Screenshot of the The Larchmont Loop website
theLoop is a hyperlocal digital news platform dedicated to covering the communities of Larchmont and Mamaroneck in southern Westchester County, New York. Founded in 2007, the publication emerged during the early growth of online local journalism and quickly became recognized as a leader in hyperlocal news. By focusing on the everyday issues that matter most to residents, theLoop provides consistent coverage of local government, schools, community events and neighborhood developments. Serving two closely connected towns and villages, theLoop aims to ensure residents have access to timely and reliable reporting about the decisions and stories shaping their communities. The platform reaches tens of thousands of readers each month, offering updates that help residents stay informed about local affairs and civic life. The newsroom is led by founder and editor-in-chief Polly Kreisman, an Emmy Award–winning former television reporter who launched the outlet to strengthen local news coverage in the area. Supporting the editorial operation is managing editor Lou Young, a veteran broadcast journalist with decades of experience in television news. Together, they bring extensive reporting experience to the publication’s mission of delivering reliable and community-focused journalism.

Source: SembraMedia

Last updated date: September 2026

Location:
United States
Year the organization
started publishing:
2007
Languages:
English
Type of coverage:
Hyperlocal
Area of coverage:
Westchester County

Content

Type of content produced by theme:
Education
Environment
Politics
Health and well-being
Entertainment and culture
Entrepreneurship
Economy and finance
Journalism genres:
Chronicles and non-fiction
Interviews and reporting
Information services
Journalism coverage types and techniques:
Breaking news
Live coverage of events
Engaged, community-driven or participatory journalism
Explanatory journalism
Tech platforms and other mediums used:
Website
Social media platforms
Facebook
Instagram

Management and team

Founders

Female:
1
Male:
0
Founders:
Polly Kreisman
Directors:

Team

Full-time employees:
0
Part-time employees:
0
Freelancers or consultants:
0
Volunteers:
0

Business structure and revenue sources

Organization tax status:
For-profit
The primary source of revenue reported by media leaders:
Advertising

Why is this profile included?

This media outlet is part of our directory because it meets SembraMedia’s inclusion criteria: it produces original content, serves the public interest, and works with independence and transparency. This profile was developed using information provided directly by the media outlet, through surveys or interviews. We aim to keep the information current, but SembraMedia does not guarantee its accuracy or completeness, and recommends verifying any key details with the media organization.

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