This Is Reno

https://thisisreno.com
Screenshot of the This Is Reno website
This Is Reno is one of the only locally owned and operated news media sources in the greater Reno market, founded in 2009 with a simple question: could a group of volunteer media professionals collaborate to fill the gaps left by downsized newsrooms? The answer was yes, and the outlet has since grown into a Reno news leader, reaching thousands of readers daily across its website, social channels, podcast, and e-newsletter. The publication focuses exclusively on local community news, frequently breaking stories and covering topics other outlets overlook, with an emphasis on fair, fact-based reporting, diversity and equity, accountability from public officials, and transparency in corrections. This Is Reno uses AI tools to assist with press release summaries, calendar listings, transcriptions, fact-checking support, and image enhancements, while maintaining that all editorial decisions are made by editors.

Source: SembraMedia

Last updated date: September 2026

Location:
Reno, United States
Year the organization
started publishing:
2009
Languages:
English
Type of coverage:
Local
Area of coverage:
Reno, Sparks, and the Truckee Meadows, Nevada

Content

Type of content produced by theme:
Education
Environment
Politics
Sports
Health and well-being
Law and crime
Society and human rights
Economy and finance
Migration
Journalism genres:
Chronicles and non-fiction
Interviews and reporting
Information services
Journalism coverage types and techniques:
Breaking news
Live coverage of events
Engaged, community-driven or participatory journalism
Explanatory journalism
Tech platforms and other mediums used:
Website
Newsletter
Social media platforms
YouTube
Facebook
Instagram
Tiktok

Management and team

Founders

Female:
0
Male:
1
Founders:
Bob Conrad
Directors:

Team

Full-time employees:
0
Part-time employees:
0
Freelancers or consultants:
0
Volunteers:
0

Business structure and revenue sources

Organization tax status:
For-profit

Why is this profile included?

This media outlet is part of our directory because it meets SembraMedia’s inclusion criteria: it produces original content, serves the public interest, and works with independence and transparency. This profile was developed using information provided directly by the media outlet, through surveys or interviews. We aim to keep the information current, but SembraMedia does not guarantee its accuracy or completeness, and recommends verifying any key details with the media organization.

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