Twice As Good Media (2g)

https://2xg.ca
Screenshot of the Twice As Good Media (2G) website
At its core, 2XG operates at the intersection of media strategy, digital storytelling, and brand development. The organization supports clients — including social enterprises, non‑profits, and public‑facing professionals — by helping them articulate their messages more effectively, build cohesive visual identities, and design content that resonates with their target audiences. Its services span content strategy, campaign planning, branding, podcast and course production, and ethical accessibility design. Unlike larger, traditional media firms that prioritize volume, 2XG emphasizes quality over quantity. It embeds sustainability into its workflows by creating systems and media assets that clients can maintain beyond the initial project, fostering long‑term growth and impact. Its approach is rooted in digital ethics, audience awareness, and accessibility — ensuring media outputs are inclusive and respectful to diverse communities.

Source: SembraMedia

Last updated date: September 2026

Location:
Mississauga, Canada
Year the organization
started publishing:
2022
Languages:
English
Type of coverage:
Regional
Area of coverage:
Nova Scotia

Content

Type of content produced by theme:
Society and human rights
Journalism industry
Ethnic minorities
Journalism genres:
Interviews and reporting
Information services
Opinion
Journalism coverage types and techniques:
Engaged, community-driven or participatory journalism
Tech platforms and other mediums used:
Website
Newsletter
Social media platforms
Podcast
Facebook
Instagram
LinkedIn

Management and team

Founders

Female:
1
Male:
0
Founders:
Sandra Hannebohm
Directors:

Team

Full-time employees:
0
Part-time employees:
0
Freelancers or consultants:
0
Volunteers:
0

Business structure and revenue sources

Organization tax status:
For-profit
All revenue sources reported by media leaders:
Consultancy services
Audience support / reader revenue
Services for clients and other private corporations
Training services for journalists
Memberships
The primary source of revenue reported by media leaders:
Consultancy services

Why is this profile included?

This media outlet is part of our directory because it meets SembraMedia’s inclusion criteria: it produces original content, serves the public interest, and works with independence and transparency. This profile was developed using information provided directly by the media outlet, through surveys or interviews. We aim to keep the information current, but SembraMedia does not guarantee its accuracy or completeness, and recommends verifying any key details with the media organization.

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