Verificado MX is a media outlet specializing in fact checking or discourse verification, using data and facts to confirm, verify, or deny public discourse, both from politicians and other figures with a public voice, as well as other media. It also combats misinformation on social networks by reviewing what circulates on the internet to detect errors, inaccuracies or lies; creates diverse environments, free of stigma and hate speech; and, through media literacy, teaches its audience to detect these disinformational and discriminatory messages.

The site, founded by journalists in Monterrey, Mexico, pays special attention to the statements of public officials, since the analysis of their actions and speeches is crucial because of their decision-making power that impacts society. At Verificado, the community has a space to make suggestions and requests for verification on political and social issues and trends.

In 2021, the media organization won the Google Innovation Challenge and were finalists in the WAN-IFRA awards. Since 2023 the organization has been a IWMF fellowship holder.

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Last updated date: April 2025

Source: SembraMedia

Location:
Monterrey, México
Year the organization started publishing:
2017
Languages:
Spanish
Type of coverage:
International
Countries of coverage:
Spain
Argentina
United States
Bolivia
Canada
Chile
Colombia
Costa Rica
Cuba
El Salvador
Mexico
Venezuela

Content

Editorial coverage:
Generalist, focused on multiple topics
Type of content produced by theme:
Science
Education
Environment
Politics
Technology
Economy and business
Health and well-being
Entertainment and culture
Society and human rights
Economy and finance
Gender
Feminism
LGBTIQ+
Ethnic minorities
DEIA: Diversity, equity, inclusion and accessibility
Refugees
Migration
Journalism genres:
Reviews
Interviews and reporting
Information services
Opinion
Investigative journalism
Journalism coverage types and techniques:
Breaking news
Live coverage of events
Data journalism
Crowdsourcing
Solutions or constructive journalism
Explanatory journalism
Cross-border journalism
Collaborative journalism
Fact-checking
Tech platforms and other mediums used:
Website
Newsletter
Social media platforms
Podcast
YouTube
WhatsApp

Audience and reach

Social media audience

Facebook number of followers:
43,744
Twitter number of followers:
24,400
Instagram number of followers:
11,890
YouTube number of followers:
614
Tiktok number of followers:
1,835

Management and team

Founders

Female:
4
Male:
0
Founders:
Daniela Mendoza (en activo), Liliana Elósegui (en activo), Deyra Guerrero (inactiva), Syndy García (inactiva).
Directors:
Daniela Mendoza, directora general; Liliana Elósegui, directora editorial.

Team

Full-time employees:
5
Part-time employees:
3
Freelancers or consultants:
1
Volunteers:
2

Business structure and revenue sources

Organization tax status:
For-profit
All revenue sources reported by media leaders:
Grants
Advertising
Consultancy services
Content services for others
Audience support / reader revenue
Grants or investment from philanthropic organisations
Grants from Google
Grants from foreign governments
Google Adsense
Programmatic ad networks
Branded content or native advertising
Local advertising sold by own team
Event sponsorships
Services for clients and other private corporations
Services for nonprofit organisations
Services for foreign governments
Training services for journalists
Training services for other clients
Content development for other media
Content development for other non-journalistic companies
Crowdfunding campaigns
Individual donations
Event ticket sales
The primary source of revenue reported by media leaders:
Training services for journalists
The second most important revenue source reported:
Training services for other clients

Transparency

Doesn’t publish information about annual revenue
Doesn’t publish the names of donors
Has an ethics policy / manual
Publishes an ethics policy / manual
Has a data privacy policy
Publishes a data privacy policy
Doesn’t have a whistleblower policy
Has a complaints policy
Publishes a complaints policy
Has a sexual harassment or institutional violence policy
Doesn’t publish a sexual harassment or institutional violence policy
Is signed up to a press regulator, trust initiative, or part of a press association
Publishes up to date information about its team
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