Verificado MX is a fact-checking media outlet that uses data and facts to confirm, verify, or debunk public speech from politicians, public figures and other media outlets.

It also combats misinformation on social media by reviewing what circulates on the internet to detect errors, inaccuracies, or lies, and to create diverse environments, free of stigma and hate speech. Additionally, it teaches its audience media literacy so they can detect false and discriminatory messages.

The site was founded by journalists in Monterrey, Mexico, and it pays special attention to the speech of public officials, since they have decision-making power that impacts society.

On Verificado, the community has a space to make suggestions and verification requests on political, social, and trending topics.

In 2021 it was the winner of the Google Innovation Challenge, finalists in the WAN-IFRA awards, and since 2023 it has been an IWMF fellow.

Source: SembraMedia

Last updated date: November 2025

Location:
Monterrey, Mexico
Year the organization started publishing:
2017
Languages:
English
Spanish
Type of coverage:
International
Countries of coverage:
Argentina
Bolivia
Canada
Chile
Colombia
Costa Rica
Cuba
El Salvador
Mexico
Spain
United States
Venezuela

Content

Editorial coverage:
Generalist, focused on multiple topics
Type of content produced by theme:
Science
Education
Environment
Politics
Technology
Economy and business
Health and well-being
Entertainment and culture
Society and human rights
Economy and finance
Gender
Feminism
LGBTIQ+
Ethnic minorities
DEIA: Diversity, equity, inclusion and accessibility
Refugees
Migration
Journalism genres:
Reviews
Interviews and reporting
Information services
Opinion
Investigative journalism
Journalism coverage types and techniques:
Breaking news
Live coverage of events
Data journalism
Crowdsourcing
Solutions or constructive journalism
Explanatory journalism
Cross-border journalism
Collaborative journalism
Fact-checking
Tech platforms and other mediums used:
Website
Newsletter
Social media platforms
Podcast
YouTube
WhatsApp

Audience and reach

Social media audience

Facebook number of followers:
43,744
Twitter number of followers:
24,400
Instagram number of followers:
11,890
YouTube number of followers:
614
Tiktok number of followers:
1,835

Management and team

Founders

Female:
4
Male:
0
Founders:
Daniela Mendoza (en activo), Liliana Elósegui (en activo), Deyra Guerrero (inactiva), Syndy García (inactiva).
Directors:
Daniela Mendoza, directora general; Liliana Elósegui, directora editorial.

Team

Full-time employees:
5
Part-time employees:
3
Freelancers or consultants:
1
Volunteers:
2

Business structure and revenue sources

Organization tax status:
For-profit
All revenue sources reported by media leaders:
Grants
Advertising
Consultancy services
Content services for others
Audience support / reader revenue
Grants or investment from philanthropic organisations
Grants from Google
Grants from foreign governments
Google Adsense
Programmatic ad networks
Branded content or native advertising
Local advertising sold by own team
Event sponsorships
Services for clients and other private corporations
Services for nonprofit organisations
Services for foreign governments
Training services for journalists
Training services for other clients
Content development for other media
Content development for other non-journalistic companies
Crowdfunding campaigns
Individual donations
Event ticket sales
The primary source of revenue reported by media leaders:
Training services for journalists
The second most important revenue source reported:
Training services for other clients

Transparency

Doesn’t publish information about annual revenue
Doesn’t publish the names of donors
Has an ethics policy / manual
Publishes an ethics policy / manual
Has a data privacy policy
Publishes a data privacy policy
Doesn’t have a whistleblower policy
Has a complaints policy
Publishes a complaints policy
Has a sexual harassment or institutional violence policy
Doesn’t publish a sexual harassment or institutional violence policy
Is signed up to a press regulator, trust initiative, or part of a press association
Publishes up to date information about its team

Why is this profile included?

This media outlet is part of our directory because it meets SembraMedia’s inclusion criteria: it produces original content, serves the public interest, and works with independence and transparency. This profile was developed using information provided directly by the media outlet, through surveys or interviews. We aim to keep the information current, but SembraMedia does not guarantee its accuracy or completeness, and recommends verifying any key details with the media organization.

How were these profiles created?

These media profiles were created using a mix of human and automated research, translation, and editing. We are always working to improve them. If you notice any typos, omissions, or errors, please notify us at: [email protected].

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