Verificado MX is a fact-checking media outlet that uses data and facts to confirm, verify, or debunk public speech from politicians, public figures and other media outlets. It also combats misinformation on social media by reviewing what circulates on the internet to detect errors, inaccuracies, or lies, and to create diverse environments, free of stigma and hate speech.

Additionally, it teaches its audience media literacy so they can detect false and discriminatory messages. The site was founded by journalists in Monterrey, Mexico, and it pays special attention to the speech of public officials, since they have decision-making power that impacts society. On Verificado, the community has a space to make suggestions and verification requests on political, social, and trending topics. In 2021 it was the winner of the Google Innovation Challenge, finalists in the WAN-IFRA awards, and since 2023 it has been an IWMF fellow.


Source: SembraMedia

Location:
Monterrey, México
Year the organization started publishing:
2017
Languages:
Spanish
Type of coverage:
National

Content

Editorial coverage:
General news or a number of topics that are not necessarily closely related to each other
Type of content produced by theme:
Science
Economy and finance
Education
Environment
Politics
Gender
Feminism
LGBTIQ+
Ethnic minorities
DEIA: Diversity, equity, inclusion and accessibility
Refugees
Migration
Technology
Economy and business
Health and well-being
Entertainment and culture
Society and human rights
Journalism genres:
Reviews
Interviews and reporting
Information services
Opinion
Investigative journalism
Journalism coverage types and techniques:
Breaking news
Live coverage of events
Data journalism
Crowdsourcing
Solutions or constructive journalism
Explanatory journalism
Cross-border journalism
Collaborative journalism
Fact-checking
Tech platforms and other mediums used:
Website
Newsletter
WhatsApp
Social media platforms
YouTube

Audience and reach

Social media audience

Facebook number of followers:
43,118
Twitter number of followers:
23,146
Instagram number of followers:
7,887
YouTube number of followers:
585
Tiktok number of followers:
312

Management and team

Founders

Female:
4
Male:
0
Founders:
Daniela Mendoza (en activo), Liliana Elósegui (en activo), Deyra Guerrero (inactiva), Syndy García (inactiva).
Directors:
Daniela Mendoza, directora general; Liliana Elósegui, directora editorial.

Team

Full-time employees:
5
Part-time employees:
0
Freelancers or consultants:
1
Volunteers:
2

Business structure and revenue sources

Organization tax status:
For-profit
All revenue sources reported by media leaders:
Grants
Grants or investment from philanthropic organisations
Grants from Google
Advertising
Google Adsense
Programmatic ad networks
Branded content or native advertising
Local advertising sold by own team
Event sponsorships
Consultancy services
Services for clients and other private corporations
Services for nonprofit organisations
Training services for journalists
Training services for other clients
Content services for others
Content development for other media
Content development for other non-journalistic companies
Audience support / reader revenue
Crowdfunding campaigns
Individual donations
Event ticket sales

Transparency

Doesn’t publish information about annual revenue
Doesn’t publish the names of donors
Has an ethics policy / manual
Publishes an ethics policy / manual
Has a data privacy policy
Publishes a data privacy policy
Doesn’t have a whistleblower policy
Has a complaints policy
Publishes a complaints policy
Doesn’t have a sexual harassment or institutional violence policy
Is signed up to a press regulator, trust initiative, or part of a press association
Publishes up to date information about its team
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