The West End Phoenix is a non-profit community broadsheet dedicated to serving the vibrant neighborhood fabric of Toronto's West End. Driven by a mission to reverse traditional newsroom attrition, the publication embraces a visual-heavy print medium, utilizing broad 15-inch pages to honor full-scale photojournalism, poetic essays, and local illustrations. Its coverage stretches across iconic communities from Parkdale and the Junction Triangle to Christie Pits and Baby Point, emphasizing stories about marginalized groups, arts milestones, and community development.

Source: SembraMedia

Last updated date: September 2026

Location:
Toronto, Canada
Year the organization
started publishing:
2017
Languages:
English
Type of coverage:
Hyperlocal
Area of coverage:
Toronto’s West End

Content

Type of content produced by theme:
Politics
Sports
Entertainment and culture
Society and human rights
Entrepreneurship
Journalism genres:
Narrative journalism
Journalism coverage types and techniques:
Solutions or constructive journalism
Tech platforms and other mediums used:
Website
Newsletter
Social media platforms
Print
YouTube
Facebook
Instagram

Management and team

Founders

Female:
0
Male:
1
Founders:
Dave Bidini
Directors:

Team

Full-time employees:
0
Part-time employees:
0
Freelancers or consultants:
0
Volunteers:
0

Business structure and revenue sources

All revenue sources reported by media leaders:
Grants
Advertising
Audience support / reader revenue
Grants or investment from philanthropic organisations
Local advertising sold by own team
Memberships
Individual donations
Event ticket sales
The primary source of revenue reported by media leaders:
Audience support / reader revenue

Why is this profile included?

This media outlet is part of our directory because it meets SembraMedia’s inclusion criteria: it produces original content, serves the public interest, and works with independence and transparency. This profile was developed using information provided directly by the media outlet, through surveys or interviews. We aim to keep the information current, but SembraMedia does not guarantee its accuracy or completeness, and recommends verifying any key details with the media organization.

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