Screenshot of the West Side Rag website
West Side Rag is a local news platform dedicated to covering Manhattan’s Upper West Side, stretching roughly from 59th to 110th Streets and from Central Park to the Hudson River, with extended coverage into Morningside Heights up to West 125th Street. Since its founding in 2011, West Side Rag has focused on hyperlocal reporting that includes politics, crime, real estate, neighborhood events, cultural institutions, and unique community stories that often go unreported elsewhere. The outlet prides itself on uncovering the unofficial, offbeat, and human-interest stories that define the neighborhood—from unusual incidents in parks to tenant disputes, cultural happenings, and community controversies. It combines professional reporting with active engagement from local residents, encouraging tips, photographs, and story ideas to capture the life of the Upper West Side authentically. West Side Rag has received recognition from the Village Voice, Life & Style Weekly, Brick Underground, and New York Magazine for its insightful and addictive local coverage. The site blends serious reporting with lighter, entertaining content, maintaining a balance between informative news and neighborhood culture. The publication fosters a collaborative newsroom environment, making it a trusted and engaging source for over 200,000 residents of the Upper West Side and surrounding neighborhoods.

Source: SembraMedia

Last updated date: September 2026

Location:
New York, United States
Year the organization
started publishing:
2011
Languages:
English
Type of coverage:
Hyperlocal
Area of coverage:
Upper West Side and Morningside Heights, Manhattan, New York City

Content

Type of content produced by theme:
Education
Environment
Politics
Lifestyle
Health and well-being
Entertainment and culture
Law and crime
Entrepreneurship
Economy and finance
Journalism genres:
Reviews
Chronicles and non-fiction
Interviews and reporting
Information services
Journalism coverage types and techniques:
Breaking news
Engaged, community-driven or participatory journalism
Explanatory journalism
Tech platforms and other mediums used:
Website
Social media platforms
Twitter
Facebook
Instagram

Management and team

Founders

Female:
1
Male:
0
Founders:
Directors:

Team

Full-time employees:
0
Part-time employees:
0
Freelancers or consultants:
0
Volunteers:
0

Business structure and revenue sources

Organization tax status:
For-profit

Why is this profile included?

This media outlet is part of our directory because it meets SembraMedia’s inclusion criteria: it produces original content, serves the public interest, and works with independence and transparency. This profile was developed using information provided directly by the media outlet, through surveys or interviews. We aim to keep the information current, but SembraMedia does not guarantee its accuracy or completeness, and recommends verifying any key details with the media organization.

In SembraMedia we use own and third party cookies for analytical purposes that allow us to track, monitor and analyze your browsing and behavior to make improvements to the product based on the analysis made, as well as own technical cookies that allow the proper functioning of the website. You can accept all cookies by clicking the "Accept" button or configure or reject their use by clicking "Reject". More information in the Privacy and Cookies Policy.