Xataka is a Webedia publication for all technology enthusiasts. It deals both with rigorously and passionately telling current technological news, and with analyzing in depth the main launches and comparing them with other similar models. Launched in 2004, Xataka has become the leading technology publication in Spanish, creating a community of highly informed, influential and highly participatory users. Xataka is passion for a future that has already become a reality. Over the years, Xataka has managed to gather a very large base of followers who form its community of users. The entire Xataka team, according to its website, is made up of five directors and 35 content editors in total. Xataka's main source of income is advertising. In addition to the more traditional formats, Xataka also offers native advertising spaces. One of the services that Xataka offers is Xataka answers, a community space in which users can ask questions or answer those of other readers.

Source: SembraMedia

Last updated date: April 2025

Location:
Madrid, Spain
Year the organization started publishing:
2004
Languages:
Spanish
Type of coverage:
National

Content

Editorial coverage:
A single topic (such as education, environment or criminal justice)
Type of content produced by theme:
Technology
Journalism genres:
Reviews
Chronicles and non-fiction
Information services
Opinion
Journalism coverage types and techniques:
Breaking news
Tech platforms and other mediums used:
Website
Blog
Social media platforms
YouTube

Audience and reach

Social media audience

Facebook number of followers:
1,600,000
Twitter number of followers:
1,400,000
Instagram number of followers:
1,000,000
YouTube number of followers:
1,540,000
Tiktok number of followers:
2,800,000

Management and team

Founders

Female:
0
Male:
0
Founders:
-
Directors:
María González

Team

Full-time employees:
0
Part-time employees:
0
Freelancers or consultants:
0
Volunteers:
0

Business structure and revenue sources

Organization tax status:
For-profit
All revenue sources reported by media leaders:
Advertising
Programmatic ad networks
Local advertising sold by own team
Event ticket sales
The primary source of revenue reported by media leaders:
Local advertising sold by own team

Transparency

Doesn’t publish information about annual revenue
Doesn’t have an ethics policy / manual
Publishes up to date information about its team

Why is this profile included?

This media outlet is part of our directory because it meets SembraMedia’s inclusion criteria: it produces original content, serves the public interest, and works with independence and transparency. This profile was developed using publicly available information, and is shared for informational purposes only. We aim to keep the information current, but SembraMedia does not guarantee its accuracy or completeness, and recommends verifying any key details with the media organization.

How were these profiles created?

These media profiles were created using a mix of human and automated research, translation, and editing. We are always working to improve them. If you notice any typos, omissions, or errors, please notify us at: [email protected].

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