Zerkalo

https://www.zerkalo.io/
Zerkalo was founded by the team of tut.by, formerly Belarus's largest website. Tut.by was banned and labelled as "extremist" by the Belarusian authorities in the aftermath of the 2020 protests. Most of its leaders are in jail; however, those members who fled Belarus set up Zerkalo to continue tut.by's tradition of factual, accurate, and unbiased journalism.The media outlet focuses on news reporting and long-form human interest stories. Its main focus is domestic, but its coverage is not limited only to Belarus. However, as Zerkalo grows, it is making forays into other genres, such as educational YouTube videos, social-media first formats, and more.

Last updated date: April 2025

Source: Oasis Europe

Location:
Minsk, Belarus
Year the organization started publishing:
2021
Languages:
No information available
Type of coverage:
International
Countries of coverage:
Belarus
Ukraine

Content

Editorial coverage:
Generalist, focused on multiple topics
Type of content produced by theme:
Science
Entertainment and culture
Sports
Economy and business
Entrepreneurship
Economy and finance
Education
Environment
Politics
Society and human rights
Gender
Feminism
LGBTIQ+
Ethnic minorities
Religious minorities
DEIA: Diversity, equity, inclusion and accessibility
Refugees
Migration
War crimes and transitional justice
Technology
Journalism genres:
Reviews
Essays
Interviews and reporting
Opinion
Investigative journalism
Narrative journalism
Journalism coverage types and techniques:
Breaking news
Live coverage of events
Data journalism
Crowdsourcing
Solutions or constructive journalism
Engaged, community-driven or participatory journalism
Explanatory journalism
Cross-border journalism
Fact-checking
Curated/aggregated content
Tech platforms and other mediums used:
Website
Messaging service
Social media platforms
YouTube
Telegram
Twitter
Facebook
Instagram
Primary tech platform or medium used to publish content:
Website

Audience and reach

Social media audience

Facebook number of followers:
202,000
Twitter number of followers:
318,000
Instagram number of followers:
757,000

Management and team

Founders

Female:
0
Male:
0
Founders:
Directors:

Team

Full-time employees:
40
Part-time employees:
4
Freelancers or consultants:
0
Volunteers:
0

Business structure and revenue sources

Organization tax status:
Hybrid model (more than one nonprofit or for-profit)
All revenue sources reported by media leaders:
Grants
Advertising
Audience support / reader revenue
Grants from foreign governments
Branded content or native advertising
National advertising sold by own team
YouTube channel income
Crowdfunding campaigns
The primary source of revenue reported by media leaders:
Grants
The second most important revenue source reported:
Advertising

Transparency

Doesn’t publish information about annual revenue
Doesn’t publish the names of donors
Doesn’t have an ethics policy / manual
Doesn’t have a data privacy policy
Doesn’t have a whistleblower policy
Doesn’t have a complaints policy
Doesn’t have a sexual harassment or institutional violence policy
Is not signed up to a press regulator, trust initiative, or part of a press association
Does not publish up to date information about its team
In SembraMedia we use own and third party cookies for analytical purposes that allow us to track, monitor and analyze your browsing and behavior to make improvements to the product based on the analysis made, as well as own technical cookies that allow the proper functioning of the website. You can accept all cookies by clicking the "Accept" button or configure or reject their use by clicking "Reject". More information in the Privacy and Cookies Policy.
ACCEPT REJECT